#podcast-limited-supply

Thread

Douglas Giampapa April 27, 2023 at 08:33 PM

> @Moiz Ali @Nik Sharma Any suggestions on how to properly compensate influencers? Paid, revshare, etc.

Kenyon Brown April 27, 2023 at 10:07 PM

Agree with Ahmad here - revshare should be the move (to start), just make sure it’s mutual. You want to put them in a position where they hustle, and so just consider a rate that’s interesting for both parties. Remember that a higher rate just gets more attention compared to other offers they are prioritizing.

Douglas Giampapa April 28, 2023 at 12:51 AM

Thanks!

Atif Raza April 28, 2023 at 05:29 AM

@Ahmad Abdallah for commission, I am assuming you share a unique coupon code with influencers? Curious on how you keep up with Coupon leaks and attribution mishaps that can happen sometimes?

Joel Jackson May 01, 2023 at 07:15 PM

@Ahmad Abdallah Any guidelines as to how much generally are they looking for?

Ahmad Abdallah May 01, 2023 at 07:41 PM

Sorry for the late reply here yall. @Atif Raza Yes, they each get their own coupon code — coupon sites will definitely pick them up but we’ve successfully gotten them removed from most of the top-driving sites (Dealspotr, Honey, WeThrift, & Knoji are our top 4)… No biggie if it happens since it’s not like we’re slinging thousands of orders per day. But yeah, we just e-mail those top sites, ask them to remove the codes, give them their own code, and then check back up on it every Monday as a recurring task.

Ahmad Abdallah May 01, 2023 at 07:42 PM

@Joel Jackson Every industry varies a bit… I have a buddy of mine who sees success by offering his creators a $ amount per order — I agree, it’s much easier for them to process how much that is in their pocket. “10% or 20%” doesn’t mean anything to these people because they don’t know your AOV. They don’t even know what AOV is. Despite that, for now, we still operate on a 10% commission that gets bumped to 20% once someone levels up to our Pro Tier. Some start at 15%.

Ahmad Abdallah May 01, 2023 at 07:43 PM

I would say 10% is pretty uninspiring. We make it very easy for creators to get to 20%. They just need to get 10 or 20 orders (we change the rules depending on who they are, how big their following is, etc.)

Ahmad Abdallah May 01, 2023 at 07:43 PM

Sometimes we skip the 10% tier all together if we’re actually excited to work with this person.

Ahmad Abdallah May 01, 2023 at 07:43 PM

20% motivates them pretty well. Our AOV is about $80 so they’re getting about $10 - $15 cut every time someone orders usually, and that’s great for them.