#retention

Thread

Maxim Drkoš April 20, 2023 at 04:18 PM

Email experts - If you had subs on your list which were inactive for more than 180 days, would you just remove them from the list or unsub them completely/remove them? Thanks!

Jesse Singer April 21, 2023 at 04:55 AM

We had about 500k emails in this bucket, and when we re-engaged with “Discount” in the subject we had about 15% start engaging again. Will likely follow up with inactive emails once a quarter or so. To try re-engage some percent of them.

Srini Ranganathan April 21, 2023 at 10:51 AM

Same, we offered them a deep discount and didn't see much engagement

Jesse Singer April 21, 2023 at 12:20 PM

I think 15% is respectable to be honest. I wouldnt just delete that list.