#random

A catch-all channel for non-work related topics. From funny videos to interesting articles, this is the place to share random content and engage in casual conversations with your colleagues.

Thread

Paul Leeds May 18, 2023 at 09:12 PM

Have you heard of trysnow’s advertorial - the 7 reasons why --> https://teethwhiteninglightkit.com/

> Apparently this boosted their roas by up to 25%
> https://splitbase.com/case-studies/snow
On the surface you could say… yeah all of these make sense, it’s general marketing.

But, they went a step further, and surveyed their c/x department… found out the most asked questions… and then used those to create the reasons why.

As Jeff Bezos says - be “customer obsessed” right?!

-cheers!

Kanish Jain May 19, 2023 at 03:58 AM

Even the reasons laid out on the page can be prioritized based on pains customer considers highest to lowest

As majority of audience will see the top of the page than any other