#introduce-yourself

Hey friends, I'm Amy from Austin, TX, but am from Australia originally. G'day! I've been in brand/strategy marketing for a long time, but haven't been in the trenches for over a decade, so I'm basically relearning it all. It's been a fun and humbling process so far. 🤓
I launched forthecubs.com in September offering kids essentials for eating, sleeping and soothing. I started working on For the Cubs when I was being licensed to become a foster parent and was so overwhelmed by all the stuff you're told you need as a parent. Through foster parent training I also learned so much about parenting that biological parents aren't taught - particularly the importance of emotional processing and regulation in childhood development. So, I designed Percy the weighted plushie. Every order placed with For the Cubs directly supports a kid in foster care. We just sent a big shipment of Percy's to our non profit partner who will be gifting them to kids who are currently experiencing foster care at their holiday party this weekend.

I am so excited to be a part of this community. I can't wait to learn from y'all! (Particularly cracking meta ads - if anyone is up to dig in with me, I'm alllll ears. The channels in this community have already helped me a ton, but want to optimize quickly to catch peak holiday spending. 😅🙏)