#ops-supply-chain
Thread
We are seeing "okay" event quality from the Meta events manager for purchases. All of the other events are either good or great. On the Purchase events, the reason they are being scored as OK, is due to a low percentage of events including the hashed phone number and hashed country. Country info can be determined from zip code and state, but the phone number is unique. Is this just because people are not putting in their phone numbers on the checkout page ? Would it improve if we made shipping phone number a requirement instead of optional? I worry that requiring the phone number would mean that the conversion rate would decrease because its just one more thing that the customer needs to enter before completing the purchase
but to answer your question, yes it woudl.
Do you think its worth it to require the shipping phone number to improve this?
If its easy enough to test, I would.
If it works and doesnt drop CR, you should see a strong improvement in match rate.
It should be just a checkbox on the checkout form