#tech-talk

Thread

Nicole Cifani April 17, 2025 at 04:11 PM

πŸ‘‹ Hey all - quick sanity check from the crew. I’m building a SaaS tool to help simplify media buying. Focus is on campaign optimization + workflow streamlining.

Here’s our current MarTech stack (lean but aiming for depth):
β€’ Framer – landing page
β€’ Tally.so – lead capture forms
β€’ FOMO + Testimonial.to – early trust signals
β€’ HubSpot CRM (free) – lead tracking
β€’ MailerLite – onboarding sequences (considering Customer.io post-MVP)
β€’ Mixpanel – product analytics
β€’ GA4 + GTM + Clarity – site analytics & session replay
β€’ Zapier – glue between tools
β€’ LinkedIn Insight Tag – B2B retargeting
β€’ Buffer – content scheduling (not for listening)

Any red flags or smarter swaps we should be considering? Also open to insights on email/analytics pairings at MVP stage.

Deb Mukherjee April 17, 2025 at 04:31 PM

Switch out Framer with Webflow

Arti Villa April 22, 2025 at 10:40 AM

im a dev, what is media buying?

I can't stay my stack would change considerably regardless of what app I built --
nextjs
loops.so or resend for emails, not a form but captures subscriber emails
stripe for payments
typefully for social posts , but building a custom one that scrape our twitter likes/bookmarks and generates/schedules based on our own style
val.town for custom scripts for glue code
posthog - product analytics (primarily what they were designed for), error monitoring, site analytics, session replay, eventually a ton of other things like crm, see the roadmap
atlas.so for customer support

crypto related stuff targeting crypto native users.

backend stuff as I don't use shopify b/c the inventory is all NFTs. πŸ™‚

the biggest I'd recommend is posthog. the rest look fine imo. the pricing is killer (low) and the less tools the less you pay and things can talk to each other.