#ops-supply-chain

I am having similar discussions at the moment with a few other people in the media buying space.

Data is so conflicting at the moment, and when you look at Total Impact Vs Triple Attribution there is a huge disparity between the two. TI shows that FB is doing all the grunt work, where at TA is suggesting its Google.

I tend to steer clear of TA+FB Views these dates, however its very difficult right now to work out which attribution model is accurate? More often then not, you will find that it even conflict with Northbeams data.

Keep to hear others thoughts on this.