#everything-marketing
Thread
What's been the best/most effective way for people here to source & scale UGC creators for paid ads? Is it existing influencer relationships, finding content creators specifically, tapping into top customers, fiverr/upwork, billo, or something else?
(When I saw "best/most effective" I mean getting the creative you want back that you feel drives results/scale for your business, however you're measuring that!)
Existing influencer relationships is the go-to for most of our clients (basically unless they have an in-house creative team).
Best way we’ve found is building a base of ambassadors (usually affiliates), then sending out an email blast with a brief whenever you need new content. Compensate them with more free product / better commissions.
Makes it pretty risk-free to generate high quantity of creatives whenever you want