#everything-marketing
Thread
What is the best way to reach out to influencers / creators? Need to seeds lots of them with a newly established d2c brand. The issue: they aren't opening.
What are they not opening?
The message I send them on IG 🙂 sorry
It goes in to requests. So DM is not a good way to reach out
What is your approach mate?
Hey Viktor, recently ran a campaign for a company and we got 96% open rate and 47% response rate. Here’s the three things you need to do
- Collect a list of ideal creators
- Write unique copy that shows your brand
- Add them to a 3-5 email drip sequence in a cold email provider
Happy to discuss more
Would love to hear more mate. Thanks for your message
Our approach have mainly been instagram.
DMs are too crowded you need to be sending multiple emails
@Viktor Thestrup we write customised direct e mails and have found some success with it
It is not all the creators who has their e-mail visible I guess
True. We are not reaching out to them
if they dont have an email available they are likely not serious or already too big and have talent managers. your sweet spot will be 5k to 500k followers
Yes. True
I like the fact that you have a cold e-mail serie
What is the purpose of those mails?
The goal is to introduce your brand and get their mailing address
Definitely go with one of the influencer platforms. They have done all the work for you. When you need to give them links to track an in-store sale back to an influencer and pay them commission let me know. That is the piece of the puzzle the Groflo does.
We use smartleads for our email flows, and if the brand has a big enough social presence we outreach off the brand IG.
Cold email and DMs.
First line and subject have to be great.
@Aditya Mahapatra does smartleads build your creator list too?
@Dan Staub smartleads is just a cold email software no lists.
Thats what I figured, curious who is creating the lists which is really where the magic 🪄 is
We build the creator list ourself.
We use discovery platforms for this - our stack includes tagger and Saral.
Happy to chat over DM if you’d like any insights on this!
smart stack, I am doing Saral and hand picking accounts then sending with woodpecker
Full disclosure I work at Skeepers, but we're an influencer marketing platform and our whole goal is to allow brands to work with influencers at scale. Brands set up campaigns and the influencers raise their hand to participate in the campaigns you launch (this is just for gifting and just with micro/nano influencers) but happy to share more info if you're interested
@Courtney Siegel out of interest, what do you offer to creators for them to post? Just the product?
Could anyone share their email copy with me 😌 I’m just getting started
yes just the product! and the creators sign up for our community knowing that, they are eager for the products
@Courtney Siegel we should chat. We can supply links so you can track influencer attribution to a brick & mortar sale, and we automatically pay out commissions.