#everything-marketing
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SEO Keyword Question:
We’re a niche bra brand and blog twice a week, targeting ~30 similar_ish_ bottom-funnel keywords. It’s 2x our traffic and drives most of our sales, but now our posts are starting to compete with each other.
Any advice on expanding to broader keywords without losing relevance? We’ve nailed our niche terms, but broader ones are more competitive. We do have Meta retargeting to pull top-funnel traffic down the funnel.
Hey Emma, you could look into the concept of Topic clusters for your niche and see how your current keywords can be clustered and combined into broader topics for which you might start writing and attracting additional traffic.
@Emma Butler Each page should have it's own unique keyword strategy. You need to make sure you are not confusing the search engines. Make it very simple to avoid cannibalizing your keywords.