#everything-marketing

Thread

Marissa Hyatt January 25, 2024 at 04:32 PM

❓Influencer Marketing Strategy Resources❓
I'm looking for resources on strategy creation for brands for their influencer marketing programs. Most of the things I've found online are for creators, not brands. This is a new area of focus for our company this year and I'm not entirely sure where to start.
• Who are the best people to follow to learn about brand strategy for influencer marketing?
• Are there any masterminds for directors of marketing about influencer marketing?
• Are there any online courses/live events I should look into?
We're currently using GRIN and working with our CSM but would like to dive deeper into the strategy side of things. Thanks!

Ronja January 25, 2024 at 04:48 PM

Curios ✋

Sasalak Lertprotsombat January 25, 2024 at 07:55 PM

Aspire.io has lots of free influencer/ambassador training resources and they host tons of webinars throughout the year, there's also these from Social Snowball that are also free! https://academy.socialsnowball.io/

Marissa Hyatt January 25, 2024 at 11:59 PM

Thanks, @Sasalak Lertprotsombat!