#everything-marketing

Thread

Jeremy Kneisly January 03, 2025 at 05:04 AM

Question for anyone successfully working with an agency.

What internal support do you have in place to seamlessly interface with your agency partner?

To be more specific if I was going to work with an agency for organic social, email, and graphic design, what is the appropriate in-house staff to support the agency?

I’m sure it varies, if you have experience I’d love some advice.

thanks!

Anthony Guynes January 04, 2025 at 06:21 PM

We are on our third agency and are extremely pleased. I have found it challenging to find an agency large enough to do all those things well yet affordable enough and willing to work with a sub-7 figure brand. We have found a great agency who does email, paid social (Google, meta, TikTok) light creative (statics) at an affordable rate. None of the three have touched organic social or graphic design. I outsource that and partly do myself w a social media manager, team of creators and freelance graphic designer. Happy to introduce you to the agency and designer, they have been fantastic. The SMM is specific to our niche.

Jeremy Kneisly January 06, 2025 at 12:25 PM

Thanks Kaitlyn,

“You’ll end up doubling your workload” -
Exactly what I’m trying to avoid.

I appreciate the advice!

Anthony Guynes January 06, 2025 at 05:57 PM

We work directly with a healthcare influencer who is doing it as a side-hustle