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Looking for great examples of creator use on social media by personal care/HBA brands. I have a client launching new haircare and shaving brands/novel products who I think would benefit from working with creators but he is unfamiliar with that whole world. He asked me to send him some examples.
Can you recommend brands that are using creators well? Ideally, not "influencers" with large followings, but just getting out there with product gifting and saturating TikTok or Instagram with great content.
Also, let me know if you (or someone you'd recommend) work with start-up brands on implementing these types of programs in case I am able to get him to go in that direction and need some help. Thanks!
Would love to help answer or be a resource for you @Dana Doron 🙂
Thanks @Cody Wittick, do you have any examples of brands you've worked with (or not) that have a great cache of creator content that I can search by hashtag on TikTok or IG? My first priority is showing this "old school" client what this type of program looks like and get him excited about this approach.
Try l’Ange. A few years ago they were huge with this.
@Caroline Pougnier Thanks!
Hey Dana,
Pilothouse is a great resource in my opinion. They have a swipe file which I find to be pretty interesting and useful
@Dana Doron if you want to track actual in-store sales (not just likes and follows) Groflo has a digital coupon platform that can attribute a brick & mortar purchase to an influencer and pay out any commission. Let me know if you would like to know more.
Hi @Dana Doron Foreplay is a great place to search for this. You can do a free trial and build a board of examples, then share the link with your client.
For brands on TikTok I like Amika, Act & Acre, Briogeo, The Doux.
@amika
@briogeo
@actandacre
@ilovethedoux
@Dana Doron this is our speciality - worked with clients across the beauty/wellness space (Hunter & Gather, Fussy etc) on campaigns that target smaller influencers and generate a huge number of creatives. Ping me a message and I can show you some of the content showcases which'll provide an idea of content quality and expected quantity of content.