#marketing-creatives-lp

in my case, high aov product, you do see higher than meta ctr on shopify audiences, but it doesn’t convert any better

it makes sense because shopify throws all ecom conversions into their prospecting audience, and this includes $1 - $10,000 conversions so it might be a hit/miss for high ticket items, but most likely a hit with dropshippers/low aov brands

Does not do much.

@Peter Quadrel care to elaborate? 🙂 Do you mean it doesn't do much better than using meta audiences, or it doesn't perform well at all? Or something else?

Have not seen any different performance than just broad targeting 🙂