#everything-marketing

Thread

Andres Alla April 22, 2025 at 02:01 AM

How do you set up your wholesale MAP pricing?

  1. Do you allow your wholesale customers to sell below your retail price (and if so, do you have a set %?)
  2. How do you go about sale periods like BFCM etc?

Chris Skilton April 23, 2025 at 12:48 PM

@Andres Alla we do not allow our wholesale customers to sell below our MAP, except for limited seasonal promotions.

For BFCM we normally agree our promotions with wholesale customers in September. Most wholesale customers expect us to issue credit notes such that their gross margin percentage is preserved.

The only other holiday where we extend financial support to retailers is Father's Day and again, we find it's best to prep those deals in late March/early April.