#marketing-creatives-lp

Thread

Lisa McCaffrey November 18, 2025 at 06:02 PM

Hi, Quick Q – How do you typically split A/B test assets (e.g. PDP) on Shopify? Hotjar doesn't necessarily work for that...

Shin Takeda November 19, 2025 at 04:21 PM

Hey @Lisa McCaffrey! Curious, what’s the main goal of the A/B test on the PDP? Depending on what you’re trying to measure, the setup can be a little different. Also, have you checked out Heatmap yet? It can be really helpful for seeing how users interact with each variant.

Anubhav Narula November 20, 2025 at 06:15 AM

@Nick Selman

Will Laurenson December 04, 2025 at 03:31 PM

@Lisa McCaffrey if you're looking to do A/B testing we'd recommend Shoplift or Intelligems. If you just want the analytics, heatmaps etc id recommend Heatmap.com instead of Hotjar (which is just expensive and gives you very little data even when you pay)