#everything-marketing
Thread
Hey! What are some elements of a product insert that we should definitely include to optimize customer engagement and encourage repeat purchases?
Our current format includes:
• Thank you message
• Brand intro
• About founders
• How to get in touch
• Lifetime warranty intro (with a QR code that links to a landing page offering upsells/repeat purchase incentives + warranty signup)
• Our charity work
• Social media
Anything you’ve used or seen work well? Suggestions or ideas for improvement would be awesome!
Sounds like you’re doing a lot of the right things already. We have a very raw internal ‘Educate, Nurture, Inspire’ document that focuses on building an incredible unboxing experience (we use it for influencer packages, but can easily apply to gen customer). Happy to send across access