#marketing-creatives-lp
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Hey everyone! We have just finished optimization of our product feed via Simprosys (Very descriptive titles with infused KW’s based on search analysis, descriptions, Google Product Categories, Identifiers/UPC’s) and I was wondering what else could we focus on improving in the upcoming weeks? Is there anything you would recommend for a large SKU Furniture/Home goods to focus on? Thanks!
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Oh, we also finished with a couple of brands we work with
Here is our approach
• Regularly review search query reports in Google Ads to identify emerging trends or unexpected queries. Then use this in title or description based on its importance
• To test multiple optimization in one go, we use different titles for same product but different variation (sizes, color) and write different titles so we can test it
• Consider integrating seasonality and trending terms related to your niche in your titles and descriptions. For example, incorporating terms like "summer" or "eco-friendly" can tap into seasonal or trending consumer interests.
• If feasible, include competitive pricing or shipping perks in the titles. For instance, "Free Shipping" or "Discounted Price" can be powerful incentives for clicks.
• Include words best, top rated at start of title as volume for those keywords is usually high and intent is better
• Optimize product category field (not Google product category) to be as descriptive as possible
@Kanish Jain Understood, thanks for the great tips!