#marketing-creatives-lp
Thread
Hey all in the last 30 days, we’ve seen a 96% jump in traffic and strong growth in adds-to-cart (+425%) and checkouts (+446%) - launched paid ads, but final conversion is still stuck at 0.71%. Looking for someone with Shopify LP / CRO experience who can help us figure out where customers are dropping off at checkout and recommend fixes. Open to quick audits and recommendation. DM me if you’ve done this before or can recommend someone! Not looking for an agency.
96% jump in traffic is high but if no conversion, the question is "it is the right traffic"?
Another angle to look at, because I don't know the website is:
• Is shipping too high? if people are getting to checkout but not converted?
• Do you have enough payment option like BNPL? because we are in an inflationary economic condition, so consumers have less wallet share
Lastly, do you have all your flows setup to nurture those bottom of funnel customers that almost got to checkout and didn't convert.
Hope that's helpful.
@Ronak Patel was the 96% jump as a result of paid ads, or was there another outside factor as well? What was your conversation rate before starting ads?