#everything-marketing

Thread

Paul Khodor June 19, 2024 at 11:53 PM

Has anyone ever used a fractional cmo for their business? Would you recommend?

Fergal Dinan June 20, 2024 at 03:49 PM

Hey Paul - I do exactly this along with handling everything Meta ads.

I’d say it depends on what you’re looking for and your reason for requiring one.

Can you say anymore?

Doug Darroch June 20, 2024 at 05:03 PM

Hi Paul, I offer this service. Let me know if you have any questions.

Courtney Todd June 21, 2024 at 06:27 PM

I think Fractional CMOs are good for certain brands, but aren't for everyone. It offers several strategic advantages, but if you don't get the right one, it can feel more like a disconnected marketing consultant. You want to work with someone who has experience with your stage of company, your industry or adjacent, knows how to build and scale a marketing team, and will feel like a true partner/in-house CMO. Happy to talk about this more if you like.