#everything-marketing
Thread
Good Morning - for DTC brands between $500K-$1M what strategy would you recommend in terms of SEO and google? We are all in on META and really starting to figure that out but I feel like we need to 'protect our turf' on google a little - especially bc our biggest competitor launched a product and name is the same as our hero product (clearly in an effort to cause confusion in the marketplace). I dont have the $ to spend a lot but wondering what we should be doing (at very least)? Lots of written content for our site? quality backlinks? just make sure site is SEO'd well? Thanks in advance 🙂
The simplest thing to do would be to run Google Ads using keywords for your brand & product name. It will cost you some amount of money depending on the volume of searches and it will do nothing to grow your brand, but it should help protect your brand/products.
In addition, it's worth just doing the easy stuff (low-hanging fruit like onsite optimization), seeing how that impacts things over the next few months, then deciding whether to invest more in SEO based on the data.
As for budget tools, the best ROI is probably siteguru when it's available on the lifetime deal. Only get the lifetime appsumo deal (one-time payment) so you're not paying for it monthly. It'll do weekly scans of your site and give you a prioritized to-do list, watch keywords and rankings, etc. There a lot more expensive SEO tools, but you really don't need the extra stuff unless you have someone focusing on it, so this is a good 80/20 solution and the cheapest I found.
Lastly, you comment about 'causing confusion in the marketplace' made my ears perk up. It may be worth asking a trademark attorney if it it's worth sending a cease and desist.
Looks like they have the lifetime deal now, they usually have it a few times a year:
Then they usually offer credits for additional sites/licences in exchange for reviews.
If you are allocating budget to Google, then on a limited budget start Google shopping ads for your best-seller products and let it run for sometime to build conversions
@Stewart you will want to have an SEO plan - Identify the space you can own and create content and relevant links. Keep in mind this is a black box and much less reliable than paid traffic which should also be in your mix (if you can make a profit on high intent searches you have a problem...) Tying in your blog and creating as much content as possible is a must but back links will be the deal
@Matan Armoni Thanks so much for the tips! SEO is such a long game....I need more focus here for sure