#everything-marketing
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GA question: I have a client that has a parent org and then 3 separate Shopify stores that are completely different brands and websites. The main brand has a GA account and property but the other 2 don’t. Is it ok to create properties for the other sites under the main brand’s GA account or would that confuse data?
Properties are separate tracking entities so there shouldn’t be any data confusion. Just be sure you install the right tracking code on the right site and you’ll be fine.
However, you might consider separate analytics accounts if you think the brand might one day sell or otherwise divest some of these separate websites/businesses. Using separate accounts would make it easier to do that without causing too much additional headache for setup & everyday use.
Thanks Roger!