#everything-marketing

@Valeriya K don’t overthink it! The more natural feeling the content is the better! Obviously I don’t know exactly what the product is, but simply just showcasing its best used case with a great hook is more than enough to get started and start learning what your audience will react to!

The Mr. Beast type where he’s giving away money.

@Alex 😂 I feel like this doesn’t necessarily attract a loyal base

I’ve worked with influencers (1m to 10m+), it’s actually quite loyal as long as you continue to have content (of certain quality) continually coming out. It’s a different strategy.

Though most business owners balk at such a strategy and also don’t have the vision to invest in such a manner.

I don’t really think it’s necessarily a lack of vision, but it does require:

1. Ample funds (not necessarily accessible to smaller business owners)
2. An influencer willing to do this. The types I work with focus more on giveaways of the types of items that their followers are following them for (in my case health/wellness

I’m not really knocking the strategy, but it does seem like it would be most effective if you already have a large enough following. I’m my personal experience, people will sign up just to win money, then pretty quickly ditch, even with high quality content (for example, I produce very in-depth research and lots of top-notch wellness content).

I could see myself partnering with an influencer to giveaway say, an Oura ring. They’re expensive, but it also fits into what my target audience would really want.

Check out the documentary of Mr. Beast on how he started (there’s a few versions) - https://www.youtube.com/watch?v=_Qq6sCvz4Z0