#everything-marketing
Thread
Nick Pinto
February 12, 2024 at 07:37 PM
Can anyone think of a larger DTC brand that launched with one brand identity/target consumer, but eventually pivoted to a different target consumer? Eg: started as a unisex apparel brand, found more women were buying, and pivoted to a more female-centric product line/branding.
Doğu - Amazon Ads Verified Partner
February 12, 2024 at 07:38 PM
Porsche did quite a pivot
Nick Pinto
February 12, 2024 at 07:41 PM
Carhartt going broad market comes to mind. Salomon/Arcteryx to some extent as well.
Fergal Dinan
February 12, 2024 at 07:49 PM
Stanley
Melanie Altarescu
February 12, 2024 at 09:41 PM
hungryroot
Stephanie Danforth
February 13, 2024 at 03:30 AM
Stanley for sure! Great article on how they pivoted -
Kyle Adelman
February 13, 2024 at 04:13 PM
@Nick Pinto ahem Thermacell 😀. But not DTC. We were doing at the same time as Yeti.