#everything-marketing
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Anyone have success building brand in Social Media? Specifically instagram? What courses/services worked for you? We want organic growth than focusing on ads and are willing to invest in it for the longer term, so would love to know options....
I only do organic and it’s all about fostering a community within your niche. Consistent posting, engaging with your potential customers, etc. I also started TikTok recently and it’s really great for organic growth and exposure! I haven’t done any courses, but something like Planoly or Later really helps for scheduling content. I like Planoly because of the feed planning aspect. Pinterest is an amazing underrated platform for organic growth, too, since it acts more like a search engine (particularly if your target audience is women).
I also used to help me create a great list of hashtags specific to my business. It’s super cheap but his team did an amazing job.
Lastly, I’ve been using Social Cat for nano and micro-influencers for UGC. I’ve gotten some amazing content just for sending free product. I think success on this platform highly depends on your niche, though. Brands aimed at women I think will do better. You can actually turn a lot of these creators into affiliates after the first project!