#paid-media
Thread
You're probably using DPA ads wrong.
We use them to get the greatest market insight as humanly possible.
We can see what products create intent and not.
If you rely solely on post-purchase surveys you are burning your LTV.
Let's say you have a 2% CVR and that 50% of your customers answer your post-purchase survey.
You're getting data from less than 1% of customers.
And there are plenty of ways to kind off, in some way, learn more than what the PPS gives you, but this one is neglected by most people in DTC.
Inside of Meta ads manager:
Go to Breakdown 👉 Delivery 👉 Product ID 👉 And see what products are getting the most sales impressions and clicks.
Do this for these different audiences:
• ATC audience
• View_content audience
• Customers audience
You will see what products people buy AFTER having bought, BEFORE having bought, and BEFORE having added to the cart.
This is super valuable. No software gives you this, as far as my understanding goes.
Use this for:
• Bundling
• Upsells
• Crosses
• Selling to people on the fence
• Experimenting on-page
Both in prospecting AND in the lower funnel.
LMK if there is any questions
It's a great tool to add on to that these are the only format ads which is automatically updated using cust labels like scenarios when u have new launch, or u tested something and find it as a best seller all we need to do is label the product rest will be feeded automatically and shown to prospects etc.. A great tool to leverage.
haha YES!!!!
thank you for sharing the good word with others
I think this works with big brands/ budgets who use DPA as retargrting/warm audiences
Is that correct @Charles Tichenor IV
works for all
Interesting