#marketing-paid
Thread
What are the best tools to identify opportunities for micro seasons (New Years, Valentines Day etc?). This one seems very Amazon focused: … but the idea of getting a targeted list of keywords for specific ad opportunities tied to micro seasons for each product seems appealing . Curious on ur experience here
Interesting topic, following
I'd probably first speak to chatGPT about what you are doing and for it to recommend seasonal moments and search terms people may use.
Then I would go into google trends and type the search terms or topics in there and gauge the spikes.
Eg: Back to school has a huge peak in July/august, so this usually allows for a big scaling moment as the buyer intent is there.
I find the moments listed in your screenshot are obviously very generic, so just think about if your product or category is a moment in those moments. And if so, why/how.
And then around those moments, how can you create your own peaks.
Eg: January is big for supplements (new year resolutions). So maybe prior to NY you can make content relevant such as: "winners don't wait for NY to begin. Start your ____ journey. You're better than waiting around."
yeah i guess its separating the ‘regular seasonal events (i.e. people are just more likely to search for supplements in jan than in sep’) VS ‘special seasonal opportunities’ (i.e. this product can be a father’s day gift, or a stocking stuffer as well, so in some ways has an opportunity beyond its core market)
Hi @Christian Umbach will send you a dm with recommendation