#paid-media

Thread

Natalie Bowman February 21, 2025 at 03:56 PM

We normally turn new ads off that aren't hitting target CPA after 3x spend at target CPA, so around $150 for us.

Would you ever turn them off early, lets say at $100 spend, if soft metrics are poor? CTR, ATC/IC rate

Alan Huynh February 21, 2025 at 11:43 PM

id typically look at what your CPM is as well so that you can better thin kabout how that ad is impacting the funnel

Alan Huynh February 21, 2025 at 11:43 PM

i often find some ads that I think would work well for sales, end up working better for awareness, so I'll switch them to a different campaign