#paid-media

Pixel Problem
Hi all! I think I have a pixel problem. It seems to be double-firing on page views and not always for add to cart. It's a new FB account i had someone on Upwork set it up.

Another developer says I need to set up server-side tracking with Google Tag Manager. I'm scared to change too much and lose the history on my pixel.

Please let me know what the ideal setup should be.
Or if someone understands pixels and has 5 minutes to jump on a call and take a look, that would be SO helpful! Thanks