#paid-media

Andromeda is gonna be really good change. I got the pre-tease of their update they removed the ASC as option to by default ( but inside it we can opt out of it ) And they also made it possible for ABO and max of 50 conversions

@Peter Quadrel This is really cool, thank you. Marketing Operators pod recently touched on this, but feels like a big deal that Meta is more or less officially backing the idea of a testing campaign (I’m relatively new to this, but haven’t seen that before).

Would love to hear your thoughts on some questions that pop up for me:
• So for a smaller brand, the very basic setup would be 1 Testing campaign with ABO and 1 ASC campaign? Or would ABO testing and CBO scaling still be the play for a smaller (<$5M) brand?
• A little confused where CBO comes into play. What would it mean to test established assets? The concept of shifting budget to what’s working isn’t unique to CBO, ASC also does that.
• 6 creatives max per ad set --> For testing, seems simple enough to structure each new creative test as a new ad set. Add new variations later on after losers have been turned off. But for ASC/CBO, how do you manage to keep it to 6 ads in a set? By simply starting new ad sets within the same campaign once an ad set reaches 6?
• Related to the above, but should each ad set target a different audience? Meta is talking a lot about creative diversity, do you want to diversify as much as possible within an ad set? Or have each ad set with creative really specific to a type of audience? And we want to include a variety of ad formats (statics, UGC, brand produced) within each ad set right?
I know that’s a lot, but the more I learn, the more campaign structure in meta feels like magic. There are some principles that seem to hold true and are repeated across creators, channels, etc. But I see so much variation in what experts are doing in their meta accounts, that it feels a bit hard to really know what to do.

Would love any thoughts you’re willing to share!

My account no longer has ASC+ (Advantage Shopping Campaign).

It’s now just Advantage Sales Campaign - which is just a normal CBO campaign using Advantage+ targeting - which we’ve had for ages anyway.

So, I’m confused - what’s happened with the old Shopping Campaigns where you couldn’t control gender and could set a new customer cap!?

@Ollie Aplin You don't need to worry about it older ones are still as it is ( like how DCT is still there but not actionable ). These are applicable to new ones.

I got this like a month back. Setup looks like ASC but you can control it to act like BAU campaigns. But yeah Audience cap is getting removed might worry some users anyhow this can be overcome with proper exclusion.