#marketing-paid
Thread
Meta health and wellness advertisers – are you seeing that down-funnel conversion events like add to cart and purchase are simply showing as “inactive” as a result of Meta’s data restrictions for healthcare?
Yes! I’ve been dealing with this for the past few weeks. It’s a mess. Would love to hear anyone’s tips and tricks
Have you guys tried running traffic to a VSL and optimizing for view content, where the vc event would only fire after the VSL is complete and the visitor is redirected to another page? That should get higher-quality traffic than a view content campaign that's going straight to a PDP
I just worked with and they were able to help me get setup and around the restrictions. She was a rockstar. I highly suggest talking with them if your seeing this happen to you.