#marketing-paid
Thread
In the pet space, what do you all typically see with LTV for dog chew type products and how aggressive do you then get with ads?
as a pet owner my LTV with any chew type of product is very low.
I have been sucked into a 3 month sub for the best offer during my purchase but cancel to renew.
Honestly, most chews IMO are to resolve a problem and I find with pets, the problems are more problematic for a chew to resolve.
Food is different. But chews I can't imagine having a longer than 3 month LTV across all customers (and even imagine it would be around the 2 mark - but a guess
Interesting, that's probably not a good sign for the viability of a brand focused around that product then!
@Alex Martino if you ever get unsolicited DM’s please let me know 🙂