#marketing-paid
Thread
If you have an ad that is a winner in CBO testing, but then you drop it into your ASC scaling campaign and it spends, but takes a big crap (high frequency + CPA 50% over target), what conclusion do you draw?
Would you say it's more BOFU creative? That may explain why it did better with lower testing spend and now has a high frequency in a scaling campaign.
You could look at audience segments to see how much of the spend was going to new/existing/engaged.
def BOF, but the amount it spent in the ASC scaling campaign is the same as the $ amount in testing.
Will check audience segment now!
Did you use Post Id when moving the ad?
calling in @Charles Tichenor IV for this
yes, used post ID! @Theo van Wyk
more on the matter
100% percent agree here @Charles Tichenor IV. Very little to be gained by moving it over. It was clearly already working, so why move it in the first place - creating work for work’s sake.
@Charles Tichenor IV @Zachary Cannon makes sense actually lol. don't move it over arbitrarily.
So gonna scale it in place in our CBO. Then will start testing more in this campaign!
And leave what's working in the ASC!
@Charles Tichenor IV @Zachary Cannon
So here's a new wrinkle - I scaled up the CBO adset some, which is good! CPAs stayed within range!
But then I added a new adset (mostly sale assets for Labor Day), and it's now hogging spend, but with terrible CPAs. Which is weird, bc usually something only picks up spend in CBO when it "beats" winners.
It's only been 2 days, but the campaign-wide CPAs are now almost double what they were L14.
Do I turn off the new adset or let it do its thing?
WORST thumbnail ever lol