#paid-media
Thread
Natalie Bowman
March 03, 2025 at 03:46 PM
If you had a "winning" ad that has done well for approx. 45 days at decent levels of spend, but then it starts to fade.
How much time do you give it at above your target CPA before shutting it down? 7 Days? Or wait until 14, to see if it comes back?
Jesse Tilner
March 03, 2025 at 05:14 PM
this isn’t the answer you’re looking for but sometimes I just copy and create a new ad set, I’ve seen success with letting it sort of find it’s away again.
Natalie Bowman
March 03, 2025 at 05:41 PM
hmmm, could be worth a try
Natalie Bowman
March 03, 2025 at 05:41 PM
@Jesse Tilner with post ID? or as a new ad altogether?
Jesse Tilner
March 03, 2025 at 05:41 PM
copy and paste so it maintains engagement
Peter Quadrel
March 03, 2025 at 10:00 PM
Would try to scale back budget before shutting it down. But if its spend multiple times the CPA and is under performing volume or efficiency wise usually safe to pause for a bit.