#paid-media
Thread
If an ad is doing GREAT on FB, and CRAP on IG, would you ever revise the placements to ONLY FB while the ad is still running?
Hows the spend discrepancy? Meta should heavily weigh the stronger ad to the point it doesn’t really matter, but editing will reset learnign.
it's about 2/3 FB already
ya, I’d imagine it slides all the way over
sorry, not sure what you mean lol
ha, like the spend will go all the way FB
it actually hasn't, it's been running for almost 40 days, and it consistently is 60-70% FB, so thatss why i was asking if better to just force 100% FB while its still running, reset the learning, then let it rip on FB
are there any top of funnel stats for IG? like could it be acting as a first touchpoint or something? Do you have data from a 3rd party to back this up. IF that’s the case I say let a rip and copy and past it with only FB
1.4 frequency, so hitting the MOF seemingly based on the campaign stats as a whole. No other stats right now that I can verify at least.
But you would theoretically take the Post ID and launch as a new ad only on FB? As opposed to just editing the ad already live
it would give you the cleanest idea of whether the change is impacting or not
then you can compare side by side
good point!
@Jesse Tilner Can you even customize placements at the ad level in an ASC?