#paid-media

Thread

Michael de Lyon June 21, 2024 at 01:43 PM

How do we generally feel about these meta suggestions like these?

I use a single CBO campaign with a number of ads/ad sets and it is recommending I consolidate 2 ad sets with 1 ad each into a 1 ad set and then add more text options to one of those ads. Note, I am worried about losing social proof (likes/comments etc.) by adding text options or consolidating.

Rajesh Kumar June 21, 2024 at 05:03 PM

I usually wont touch this. But what meta suggested for u makes sense. 1 adset 1 ad why?? And are these both talks to same cohort of consumers?

Michael de Lyon June 21, 2024 at 05:05 PM

They were winners from separate dynamic creative testing. I just didn't consolidate them. Would you go ahead and do this...and any idea if I likely to lose social proof?

Rajesh Kumar June 22, 2024 at 05:40 AM

U won't loose social proof if ur using postid. But just don't have one ad per adset.

Rajesh Kumar June 22, 2024 at 05:40 AM

Have minimum 3-5