#paid-media
Thread
Fames Chocolates
June 07, 2024 at 12:12 AM
How accurate do you find this chart?
Michael de Lyon
June 07, 2024 at 01:23 AM
I'm in Food & Drink...I'd be rich if that was my CPA.
Fames Chocolates
June 07, 2024 at 02:38 AM
@Michael de Lyon if I may ask what's your AOV & target CPA?
Fergal Dinan
June 07, 2024 at 12:22 PM
Very inaccurate. Reason being is that categories do not dictate product type. Or whether an account is only running retargeting ads vs not.
I think it would be more valuable to present CPAs by AOV, along with subscription vs non-subs
Jeremy Sniezko
June 07, 2024 at 01:24 PM
This also seems to include all campaign types, which is why categories like food and drink seem so cheap - a lot of people aren’t running conversion ads
Fames Chocolates
June 07, 2024 at 02:23 PM
I'd assume CPA = Conversion ads goal
Jeremy Sniezko
June 07, 2024 at 02:34 PM
Ahh I thought that was CPM. My bad
Aniruddha Mishra
June 20, 2024 at 07:37 AM
What is the source? @Fames Chocolates