#paid-media
Thread
Alicia Manzur
June 13, 2025 at 05:22 PM
Hi! Any recommendations for a attribution tool / ad creative reporting tool for an App based product? Running app install campaigns across Meta.
Have used Triple Whale at previous ecom companies, not sure if it’s the right tool for an App?
Ryan Hartman
June 13, 2025 at 05:41 PM
Are you using an MMP currently (Appsflyer, Adjust, Singular, etc.) ?
Alicia Manzur
June 13, 2025 at 05:42 PM
Appsflyer
Ryan Hartman
June 13, 2025 at 05:48 PM
That will likely be your main source of attribution. It's mostly geared to being last-touch. But there are caveats based on what channels you're active on that handle their own attribution (Google, Meta to name a few) for iOS.
For creative reporting/analysis, Motion is still great or superads
Charles Tichenor IV
June 13, 2025 at 06:00 PM
Foreplay
full stop