#paid-media
Thread
Hi all, curious how and if you’re using audiences on Google Search campaigns. I’ve used them in the past when broad match wasn’t as strong, but have since mostly used them as observations. Have heard murmurs recently about using them again but curious how folks are if so…ie just on broad match, or also on other match types, etc,etc…
It is really going to depend on the product. Google’s Shopping campaigns can perform really well. PMax is hit and miss. Search probably works best in most cases for higher ticket items that involve more research than a quick shop.
Are you referring to using or layering on audiences specifically? that’s what I’m curious about
as in using them as ‘targeting’ on search? I wouldn’t bother. You’re going to severely limit your reach, and you’d be targeting those same audiences anyway, irrespective of whether you select them or not.
As long as you’ve got conversion tracking set up then you should be fine. I’d test phrase/exact match keywords if broad isn’t working for you
I agree with Zac. Although search retargeting campaigns can work well sometimes
But I wouldn’t try like in-market audiences
Thanks guys! I can’t recall but does applying bid modifiers to audiences on observation do anything? or is that overridden by the campaign or ad group level tCPA?