#marketing-paid
Thread
Hey! I'm trying to MEGA scale my meta spend. Would love advice and guidance from those who have done it.
Here's what we're doing:
- leveraging reviews and customer insight to fine tune our offer and ad copy
- testing creative
- testing hooks/copy
- testing ad serving strategies
- testing landing pages and offers
Here's what's happened thus far:
- very slow scaling 🥲
I know some of you have done this profitably! Mind connecting with me and sharing strategies?
@Avi Arora help out here?
@Rose Fierman - happy to chat and provide my two cents, seen a lot of meta ad accounts. send me a DM happy to hop on a quick call and review live how I think about scaling meta. thanks for the tag @Deb Mukherjee 👑
Hey Rose. What does your budget look like?
Happy to chat & share what my experience has been
Dming you both! Thank you
@Rose Fierman checked out your site. Question, why are you not capturing emails through pop ups?
Apart from ads, you can try....
-Capturing email subscribers
-Improving your abandoned cart flow
-Testing new landing pages (and offers on the LP)
-Upsells (on the LP & via email)
....to increase CVR, AOV and LTV, which gives you a higher ROI and more room for scaling your ads
Hey ! @Kris Watts we are, not sure why it's not firing. Looking into this now.
@Stefan Bozic we employ those strategies for sure, I'm just having trouble really rocketing our growth on Meta. I think it comes down to the diversity of creative and I'm curious how people have done this at scale.
@Rose Fierman In that case you could find new audiences via testing new creative angles that hook those audiences (no need for detailed audience targeting on the ad set level).
E.g. your current angle now is now targeted towards renters (i.e. your renter-friendly angle) and people who want to improve the atmosphere in their home (light up any space).
Some examples of audiences you can try targetting:
• Students ---> "Make your dorm insta-worthy" / "Study mode & chill mode dorm lighting"
• Home office entrepreneurs ----> "Set your 9-5 mood"
• People who have gatherings/parties/late night barbeques in their backyard ----> Light up the party"
Test as many audiences using the above method as possible.
Some will perform better than others, and those that perform above your target CPA, you want to scale.
These angles should be designed to target new audiences with different pain points and purchasing motivators to your current audiences, which means you'll be able to scale them separately, if that makes sense.
Best of luck to you @Rose Fierman!
Thank you all so much!
@Rose Fierman if you ever get unsolicited DM’s please let me know 🙂