#paid-media
Thread
Hey guys. I just launched a new Meta ad account a few weeks ago and the CPM is insane. It's about $110 on average between image and video. For targeting we're going broad and just letting Meta decide. Is this Meta just telling us they hate our ads? Or could the category just be more expensive?
If anyone has dealt with an insane CPM and been able to drop it I'd love some insight.
Cleaning supplies
<@U089UN25GV7> Thanks bro! Appreciate the advice.
I’m good 👍
This is very typical for new ad accounts. What I usually do is for the first 30 days target manual smaller audiences (original old school). And only after I get some traction open it to broad or wide audiences. This usually gets you better CPM's right from the start.
@Wes Moore - I’m experiencing exactly the same issue for a supplement brand, it’s a nightmare! We’ve tested so many different audiences / campaign types so far with no luck. I think we need to test more creative, but we’re also going to try a new business manager as we’ve got a suspicion ours could be classified as low-quality due to to some ad creatives not being that strong. Have you had any further luck yet?
Hey @Ant Clarke we've finally had an ad do pretty well. The CPM this weekend was $60. Last weekend it was $120.
Nice! Do you know what led to it? Is it just a case of time?