#paid-media
Thread
For us, ads that are 10% over target CPA, but serving TOF and earn a lot of spend in ASC are sooooooooo hard whether to leave on or turn off.
hitting targets? no
still helping the overall account? probably
getting conversions outside 7dc? probably
are other new ads unable to spend bc it's hoggin spend? probably
are BOF ads with super low CPAs getting credit for another ad's work?
How do you all feel about that?
<@U083JMLSQ23> we creative test in a different CBO campaign.
The campaign im referring to is an ASC, so it gobbles up spend on historical winners, even if CPAs start to go up, and often neglects new creatives.
But it could be doing me a favor by neglecting the new ones.
Always hard to make the call.
no, im leaving them on and trying to scale them in place to start!
if its doing well, im not gonna turn it off right away haha.
Run a 4Pi analysis to establish the best players in your portfolio