#marketing-paid

Thread

Malte Wagenbach April 28, 2025 at 07:23 AM

Are you still doing TOFU, BOFU Campaigns? we lately struggle a lot with paid ads and our cacs are skyrocking.

Oli Mabane April 28, 2025 at 08:02 AM

BOFU has gotten seriously expensive over the past year or so. It’s no longer essential for all brands on Meta as it has CPMs that are simply too high for most brands to make money on

Malte Wagenbach April 28, 2025 at 08:03 AM

Tried a retargeting campaing last week had cpm of 80

Malte Wagenbach April 28, 2025 at 08:04 AM

So would u recommend a new (testing)campaign asc same creatives but with different audiences (broad, LaL, )?

Malte Wagenbach April 28, 2025 at 08:17 AM

this would be my setup Campaign Details
• Campaign Goal: Conversions (Optimization for Purchase Event)
• Budget Optimization: Campaign Budget Optimization (CBO / Advantage+ Budget)
• Placements: Advantage+ Placements (Feed, Story, Reels, In-Stream)
• Pixel: Purchase Event + Value Tracking activated
• Bidding Strategy: Highest Volume (lowest cost per purchase)
• Country Focus: Germany (DEU)
• Daily Budget: Start with 20-50€ per campaign

Peter Quadrel April 29, 2025 at 11:44 PM

Really only from a creative POV