#paid-media

Thread

Avi Arora January 31, 2025 at 01:22 AM

anyone ever seen anything like this? massive inversion in spend by platform by random. happened to us last year before bfcm and we had to start whole new pixel and ad account. really don’t want to do that again lol

Avi Arora January 31, 2025 at 03:07 PM

yep exactly

Avi Arora February 04, 2025 at 04:09 AM

yeah switched that up a bit. our rep mentioned we had a ridiculous roas for one day on facebook placements so could be overdelivery. thnigs seem to be correcting now slowly.