#paid-media

Thread

Avi Arora June 17, 2024 at 10:02 PM

any google ads experts here? curious how you:
1. have ur brand search campaigns set up (mostly in terms of bid strategy)
2. general for dtc, how you have account structure set up, we've seen a ton of inconsistency.

Kanish Jain June 18, 2024 at 02:31 AM

  1. Bid strategy mostly use target impression share if it's a big brand, else sometimes manual CPC also
  2. 1 PMax with best seller products + 1 Shopping + 1 Branded search + 1 Dynamic search

Avi Arora June 18, 2024 at 04:08 AM

got it thanks boss!

Fames Chocolates June 18, 2024 at 04:59 AM

Manual CPC it does not deliver for us unless I set bid to $5... below estimated page 1 bid for searches with minimal search volume

Avi Arora June 18, 2024 at 05:00 AM

interesting have u tried target impression share?