#marketing-content
Thread
The last few months my team and I have noticed a HUGE shift in what's working on TikTok Shop, I wanted to see if anyone (agency or brand) is noticing the same trends.
It seems the last 6 months or so, it's moving more to focusing on quality content over quantity.
Volume used to be the game for us and was working really well, but we've switched more to a quality game, meaning hiring creators for base retainer + commission to keep them more incentivized while helping them on the creative (which I believe is the most important).
So, hiring creators to make 30 videos a month with a base pay + commission and getting 5-10 or more depending on how aggressive we want to scale compared to simply a volume game getting 100s of videos a week through mass outreach.
It's also giving us more leverage on Meta because we're running more higher quality ads over there from the TikTok Shop videos as well and helping us scale.
Is anyone else noticing this same thing or is volume still working for you?
<@U09D6HLSW6S> how's it looking for your clients?
+1 on <@U09D6HLSW6S>
Also, @Jordan Kilgour, we’re actually doing an event on TikTok Shops this Tuesday if you want to join. Should be a great deep dive into what’s working right now. Here’s the link:
@Deb Mukherjee seeing some creator groups do well but still seeing volume perform as well.
It costs like $10 to send out a sample for some of our brands so to get 100 videos is $1K and just 1 needs to do at least $2K in sales to get a solid ROI.
For flat fee creators, 100 videos can cost like $5K so even though they can generate more in sales, it needs to be at least $10K in sales for the same 2.0 ROI
@Shin Takeda cool thanks brother might tune in and take a look.
<@U09D6HLSW6S> yeah I see what you are saying there, there's a certain point for both quality and quantity but simply just focusing on the ROI of the creators performance.
Still don't see those being held up on the quantity side unless there's other methods outside of tools like Euka and Reacher to do so, and quality even working with "better" communities it's still hit or miss.
depending on the product, but mainly still quantity game here for us. like Zain said, the flat fees are just way too high.
@Jordan Kilgour where are you reaching out to the tiktok creators for the most success? email? tiktok message or tiktok affiliate center?
@Lisa Li we are using a combination of affiliate center, a few softwares and email. We hand select people from affiliate center (mass outreach). We find most success through influencer marketing platforms, more reliable and comms are easier, but then we try to move everyone to a brand inner circle community.