#general-chat
Thread
👋 Hey! Would love some pro tips on how this community uses Google Analytics (or some other analytics tool) to get to the root cause of day to day changes in conversion rates?**
What I really want to understand is: why was my conversion rate amazing on this day, and much less amazing on this day.
**totally understand that cr will fluctuate, but would like to understand possible causes as best as possible and how this community dives into that data
Thank you!!
Hey @Rose Fierman my fav is getting gtm set up with things like quantcast so you better learn your audience. You can then use those interest for targeting as well!
As for c/r fluctuations- it can be pretty normal. How big are you talking and how much traffic? Feel free to dm me if you want.
That said cr changes by the day. Best to look week over week to get a real sense of your cr. That said if you’re going from 2% to .6 in a day you’re tech maybe at fault. As a marketer I always I like to start there.
There’s tons of reasons so if you wanna give more background to your situation I’ll provide you more insight!
Will check that out, also sent you a DM 😄