#general-chat
Thread
Need some feedback from the community. Is it common/fair for brands to require a carte blanche media use license in a gifting campaign?
The creator in mind has a tiny account (<1000) and is being offered free items in exchange for being able to use the content created in any manner the brand wants (social, web, ads, print, etc.). There also isn't a time limit placed on the use of the creatives.
For clarity, the brand sells baby/kid products and are asking the creator to bring her kids to a photoshoot. In exchange for modelling, the creator gets free products and the brand owns the creatives and have a carte blanche license.
From my research the brand is already running paid ads and has a decent social following (over 200K). Although I don't have access to their numbers, I would imagine they are anywhere from a 6-7 figure brand, who are clearly trying to scale.
Really curious to hear multiple perspectives on this.
Its fairly common in my experiences for brands to offer product in exchange for content usage rights. Sometimes there is an expiration on these rights, other time it is outright.
Especially when the creators are smaller (<1000 for example) this is common.
I'm less familiar with modeling/photoshoot situations. In cases where brands send product to small creators in exchange for content and they produce/share the content themselves, i've seen the product for usage rights (and sometimes commissions on sales) play out frequently.