#general-chat

first thing i see is Ryze so i don’t know how productive it is for everydaydose 😅 also totally unclear on why “oats/rice” is so bad, they make it sound like it’s poison

True! I thought it was Ryze a first.

Here is the rest of the caption

I'd have personally made it more playful because even if this is true, it can come across as jealous and desperate or just give the competitor more awareness. I'd have blurred the competitor product image so people can see the colour and placement of logo/illustrations/packaging etc... and have to make the connection themselves.
I'd have captioned with "Not naming names, but in 3rd party lab results a popular brand of mushroom coffee was, well, oats. Unrealz! We must rise up against this trickery! [continue with facts about extraction process etc)." I'd have slippled in lots of words with Rs and Zs in them, and puns about rising, to continue hinting at the brand under scrutiny.
Building curiosity by not giving a straight out name can do wonders in this type of marketing, cos rather than be even more loyal to Ryze and attack the brand making a play for territory, their customers go wait, are they talking about the brand I use, am I being ripped off...

Nice take Bernadette, really like the extra words with Rs and Zs. I will say that Everyday Dose has a really nice lander with a ton of gift with purchase items. I ended up ordering it. They also have a super clean post purchase up sell. If anyone knows what they use I’d be interested to know!

One more thing, Their subscription retention tactics are impressive. They have a new GWP every month you stay on the subscription. Honestly worth the $30 just to check it out.

@Jeremy Kneisly thanks for sharing and starting the convo! What’s GWP?

Agreed with everything @Bernadette Judd shared 👏

Haha so relate to buying something just to see how they've set up something in their marketing etc. Curious if you were a customer of Ryze before??

@Laila Zouaki gift with purchase 😆

@Bernadette Judd so true! Not the first time… No I’ve never tried Ryze, my brother has recommended it so I was aware, but not really looking to purchase as I mostly drink tea these days

Interesting. I'm supposing they were doing it to steal market share, is all... so what I wouldn't give to know whether any new customers are ex Ryze, or new to both brands (and therefore no mixed feelings about the ad due to existing loyalties)! Pity we can't buy the product to access those insights haha