#general-chat
Thread
Influencer Platforms: We are looking to work with one starting this month to get 10-20 USA based influencers with 100,000-1,000,000 followers to review our baby monitors and security cameras per month that have some credibility in those respective spaces. We will pay affiliate commissions of around 6% and our ASP’s are $300. Ideally we don’t want to pay them any fixed fees as well, but are open to to pay up to $200 for high quality influencers in addition to the affiliate commission. Our goals are to drive sales primarily from the influencer reviews directly with a secondary objective of getting content to repurpose into ads to drive more sales and lastly use these for social proof throughout site and social channels.
We have tried minisocial, social cat, Shopify Collabs and influencer candy so far, but these junior platforms haven’t been successful for us.
We are willing to spend more to work with stronger mid size platforms, but hate the yearly contract lock in some of these platforms have and prefer a month to month deal.
Can anyone help with insight for platforms they have “actually” worked with that might suit our needs? Looking to hear specifically about pricing and pitfalls on any of these providers and any feedback on how to run a successful influencer campaign would be awesome as well. Thank you very much for any help! :)
With that low of a budget you will have a hard time finding success with that high quality of influencer
You don’t need a platform. You need to spend 4 hours manually finding the perfect influencers for your brand and then do a series of emails about your product and offer
Once you’ve done the manual work to see if it scales try Social snowball
@Dan Staub Awesome feedback. Do you mean 6% is too low in terms of a commission rate? We have seen that most influencers that are like under 100,000 will do a review without a fixed fee, which is why we only put a $200 budget here. How do you go about manually finding influencers? We looked at social snowball, but it doesn't have an affiliate part to pay the influencers their commission.
Yes 6% is too low
To manually find influencers you literally go into the social platform and search the terms related to your product and find people that way
I’m not sure that’s accurate on social snowball will let @Zohaib Rattu clarify
Got it. What % do you recommend for consumer electronics? Keep in mind our average selling price is $300 per unit? By the way what brand do you work for?
Sorry I mixed that up. Social Snowball is an affiliate program, but not a creator database and we wanted a platform that has both. We do use share a sale and Shopify collabs currently.
I would go for a fixed rate per order with potentially an order minimum
@Zohaib Rattu Interesting. How would this work like only pay like $15 if someone spends $300 or more?
yeah so affiliate programs can have minimum spend requirements that a customer needs to hit for the commission to count - here's a quick video i just whipped up.
Also you don't always need to provide a discount code - i've seen some high ticket brands not even offer a discount code and just push an affiliate link to support the creator to keep creating the great content that they do
it's quite common in electronics and luxury goods
@Zohaib Rattu this is great information. I'll let you know if we need anything else. Thank you very much
@Zohaib Rattu is the safelinks feature available to everyone? we're using SS for one of our brands and we have a huge issue with constant code leaks/it's a manual process and pain in the ass for us to address constantly and it muddies our data and makes it very hard to tell how successful the program may or may not be
Yes it’s available as long as you’re on Shopify